12-Hr. IA Electives Only CE Package

Whether for a buyer or seller, the comparative market analysis, properly done, can mean several thousands extra dollars in their pockets, and can determine whether a deal can be struck at all. But because it’s such a well-worn tool, it’s tempting for a licensee to get complacent with the CMA, and “phone it in.”

Don’t be that licensee!

This course covers the how-tos of a professionally researched  comparative market analysis.          

Course Highlights:

• The three-step approach to market analyses: the market, the property, the numbers
• Sources for subject property data and market data
• How to prioritize criteria when selecting comparables
• How to adjust and homogenize selected comparables 
• How to weight selected comparables when selecting a list price range
• How to use expired and active listings to inform pricing strategy
• Market readiness strategies for the seller and the property
• Listing strategies
• Negotiating strategies for any market (creating win-win transactions)

Technology is a tool. Used wisely, it can free up time usually spent on mundane tasks to allow licensees to work at a higher (and higher touch) level of client service. Used poorly, it can waste a lot of time better spent elsewhere and worse—alienate clients, and even put them and the licensee’s reputation—at risk.

Clients and prospective clients want their real estate professional to be accessible and tech-savvy on their behalf.  According to a National Association of REALTORS® real estate report, staying up to date on new platforms and systems will remain one of the biggest challenges for brokerages in the coming years. The industry is constantly changing, and technology is a big driver of that change.  

This course helps real estate professionals work with technology and reinforces putting client relationships first in the push to provide cutting edge tools and services.

Course highlights include:

• Technology tools to enhance service to sellers, including drones, live streaming, single-property sites, and speaking photos; ways to minimize risks involved in their use
• How to use technology to secure buyer representation agreements, assist buyers with financing qualifications, and pre-showing data to help them make informed purchasing and financing decisions  
• Technological advances in transaction management, including document sharing, electronic signatures, cloud storage, and photo, document, and email organization software, and identify risk management safeguards for online data storage and transaction management
• How to keep online data secure
• Technology tools you can use now to provide enhanced client service, and emerging trends to watch for

A veteran broker once said, "No one ever failed in this business because of the paperwork." It's true: Real estate is a relationship-based business. However, to protect consumers and yourself, knowing how to manage the paperwork--whether it's cotton bond and ink or bits and bytes--is integral to your role. Maintaining detailed and organized records, even for transactions that don't close, not only satisfies regulatory requirements, it also protects your license. It proves you did what you were supposed to do when you were supposed to do it.  

We can't do anything about paper cuts, but if you're ready to become more comfortable selecting and using documents to ensure on-time, accurate, and litigation-free real estate transactions, let's do this.

Course highlights include:

• Typical transaction documents
• Standard clauses, addenda, and contingencies
• How to practice within the scope of your license (but avoid unauthorized practice of law)
• How to field and manage multiple offers
• Managing signatures, notarizations, and identification
• Best practices in transaction management 
• Best practices in document retention
• Keeping documents secure, both hard copy and digital
• Wire fraud prevention